Aura’s impressive e-ink photo frame doesn’t even look digital - TechCrunch

What’s the most cliche possible gift you can give a relative? A digital photo frame, displaying a rotating slideshow of family photos. Now Aura has completely refreshed this product space with its gorgeous Aura Ink frame, which uses e-ink to create a display that doesn’t even look digital. Digital frames have always been so popular (yet mostly disappointing) because there’s an undeniable allure to the idea of them — it feels like magic to imagine hanging artwork on your wall that you can change depending on your mood. In practice, these devices usually look clunky. You need to plug them in and figure out how to hide a bulky cord, and does anyone even want another bright screen in their home anyway? This problem was already on the Aura founders’ minds when they started the company 10 years ago, but color e-ink wasn’t feasible until now to use in a digital frame.